Essendant Launches Personalised e-Marketing Solutions

Essendant Launches Personalised e-Marketing Solutions

US wholesaler Essendant has confirmed two new e-commerce marketing products for its reseller customers.

The company has announced Email Sales Pro and Personalized Marketing Zones, the first offerings in Essendant’s new suite of e-commerce tools that are set to roll out in the coming months.

Email Sales Pro – which has been developed in partnership with sales-i – relies on a reseller’s point-of-sale data to automatically deliver personalized email communications that are matched with a user’s specific purchasing behavior. Personalized Marketing Zones uses an online recommendation engine that helps a reseller’s website display targeted content and recommended products for each customer.

In a recent interview with OPI, Essendant President Harry Dochelli said the wholesaler was working on some e-commerce enhancements for its customers. — (OPI)